AI video surveillance cuts retail shrinkage by 30%

Explore how AI-powered video analytics helps retailers prevent theft, enhance customer experience, and streamline operations. This whitepaper shares real-world examples and actionable insights for achieving measurable results in security and business efficiency.

Running a retail business today isn’t easy. Theft, staff mistakes, and long checkout lines can eat into your profits, while customers expect a safe and smooth shopping experience.

TRASSIR helps retailers tackle these challenges with smart video analytics and AI-powered monitoring. Our system connects with your existing checkout systems, warehouse processes, and security cameras to prevent losses, improve daily operations, and keep customers and staff safe.

Trusted by over 2,000 stores worldwide, TRASSIR gives you clear insights to make better decisions and protect your business without complicated changes or expensive upgrades.

How TRASSIR helps retailers overcome daily challenges

Real impact. Real results.

TRASSIR isn’t just another expense — it’s a smart investment that delivers measurable value. Our intelligent solutions help you cut losses, streamline operations, and grow profits across your retail business. TRASSIR products go beyond tools — they’re revenue enablers.

Reduce theft & shrinkage by 30%: AI detects shoplifting and internal fraud in real-time

Prevent cashier fraud by 20-40%: synchronized video/transaction monitoring minimizes discrepancies

Lower theft risk by 60% — proactive surveillance and alerts keep your store secure

Optimize customer flow: heat maps and queue analytics improve store layouts

Enforce compliance: PPE detection and staff monitoring ensure safety protocols

Scalable solutions: compatible with 99.9% of retail hardware

Common causes of retail losses

Shrinkage reduction

30%

Cashier fraud prevention

Theft risk reduction

Key areas covered

Warehouse: theft detection, goods tracking

Trading floor: theft prevention, merchandising analytics

Cash desk: fraud prevention, queue management

Entrance: conversion counting, repeat visitor tracking

Office: reports collection, centralized control

Parking/unloading: access control, safety compliance

Customer cases

Kalyan Jewellers, a leading jewelry retail chain, required enhanced surveillance and analytics for its Santa Cruz showroom (~5,000 sq. ft., 50–80 daily visitors) to improve security and customer insights.

An AI-powered system with Neural Counter, intrusion detection, zone-based analytics, facial recognition, heatmaps, and Active Search tools was implemented to monitor visitor flow, track behavior, and analyze store performance.

• Improved security with real-time intrusion alerts
• Better understanding of customer movement and engagement zones
• Faster incident investigation using smart video search tools

Results:

Results:

All Things Baby, India

• Improved understanding of customer demographics and behavior
• Automated employee attendance tracking with higher accuracy
• Scalable analytics foundation for multi-store expansion

All Things Baby, a premium infant and children’s retail store in Mumbai (~10,000 sq. ft.), needed analytics for customer behavior, employee management, and scalable multi-store expansion.

A facial recognition-based system was deployed to analyze demographics, track in-store movement, and automate attendance, with plans for centralized monitoring across three additional stores.

Results:

SPAR supermarkets, Russia

• 30% reduction in cash shortages and operational inaccuracies
• 40% decrease in theft-related losses
• 60% reduction in theft risk through real-time monitoring and Face Recognition

A wide network of supermarkets with service areas and in-store kitchens, actively expanding across regions, required better control over theft, POS fraud, and self-weighing processes.

Using TRASSIR ActivePOS, Face Recognition, IP cameras, weight data control systems, and NeuroStation servers, the solution now monitors checkout operations, self-service weighing, and cashier shift closures, automatically detecting violations and sending real-time alerts.

Results:

An international beauty and cosmetics retailer operating in Dubai (Mirdif City Centre) and Jeddah (Red Sea Mall) required stronger transaction control, fraud prevention, and inventory protection across high-traffic mall stores.

TRASSIR deployed NeuroStation 8800R/128 servers, ActivePOS modules, AnyIP licenses, and video-linked POS monitoring integrated with existing cashier systems. The solution also included a pilot of ActiveStock for warehouse and inventory analytics.

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